It’s Not Racist It’s Just Business

Dr Dao

It’s not racist it’s just business. This is the refrain often cited by those who wish to dismiss the lack of racial representation in Hollywood as anything more than the simple mathematical equation which dictates a profitable business. White hero + white story = huge profit. But is this equation accurate?  Of course not. It’s just another in a long line of myths meant to keep people of color from occupying privileged white space.

But you already knew that, or maybe you didn’t. Maybe you’re just now learning about systemic racism. Racism so entrenched in the system that you automatically assume that you’re racist beliefs are true and proven facts. Beliefs like, nobody cares about or wants to see a story about people of color or that they are somehow inferior to white people when it comes to selling stories. If you stop to think about it for a moment its hard not to see how incredibly racist these beliefs are. Especially considering that they have been proven to be false.

The Ralph J. Bunche Center for African American Studies at UCLA has been putting out reports on this subject for years now and every year they come to the same conclusion, stories that have diverse representation tend to do better box office numbers and have higher ratings than films and shows that aren’t diverse. So there goes that excuse for racism. What else you got?

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